“Alex is at the forefront of creating popular, fun and factual fitness content in the UK. He is a unique storyteller who is perfectly comfortable working with the biggest names in front of the camera but can craft his own edits, write great copy and understands how to build an audience for his work.”

“Alex’s work is well-researched and clearly written - to give our readers the information they want quickly and in a way that’s easy to understand. He’s also incredibly professional and polite to work with.”

“There are some people that you don’t have to work with for long before you know how good they are. Throughout the recruitment process and in his first weeks in a high-pressure environment, Alex displayed professionalism and an absolute wealth of knowledge for fitness, both on paper and in practice.”